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| Key word optimization why you need it. | |
| Search engines such as MSN, Yahoo and Google to name a few, are regularly sending out what is known as spiders, these are electrical signals that look at and analyze the key words on web sites. Their purpose is to see if the key words along with the title and description relate to the text at the beginning and the end of your pages. |
| Along with these parameters, they are looking at the density of the key words within the text, and yes it has a preferred level, too high is as bad as too low and either will find you web site being lost with the traffic jam. To make high site placement even more difficult many search engines instruct their spiders to dig down two or three page levels and look for relative words on link pages. | ![]() |
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At Web converters, we will ensure your web sites title, keyword and description meta tags are optimized so your site can start clawing its way to the top. Many site owners find after key word analysis and key word optimization that their site listing has jumped within 48 hours. |
Site owners also should be aware that back doors into the major search engines, although hard to find do exist. At the beginning of 2003 Yahoo decided to charge for all commercial listings on their search engine. This certainly is more than acceptable as they are a business, but to the small business person trying to get a start on the internet it makes it extremely difficult. Don't despair, for as I mentioned earlier the spiders are doing there job, and should they find your site propagating on a number of other search engines such as Goggle, Alta Vista, Ah-ha, Lycos and so on, they as a rule, providing you are not promoting illicit material will list you. |
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